This privacy policy sets out Little Dolphins approach to your personal data and our obligations under the General Data Protection Regulations. We recommend you read this privacy notice so that you understand the full content.

Little Dolphins is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Little Dolphins may change this policy from time to time by updating this page. You should check back regularly to ensure that you are happy with any changes. This policy is effective from January 2013.

What information do we collect about you?
We collect information about you when you register with us and / or place an order for our services or purchase any of our products. We also collect information when you voluntarily complete customer surveys, provide feedback, and participate in competitions.

Personal data we may process about you:

  1. name(s)
  2. home address and telephone number
  3. mobile phone number
  4. personal email address
  5. IP address
  6. bank and/or payment card details
  7. gender
  8. details of any medical conditions that may be relevant to your safety, when in receipt of our services

Personal data we may process about your child/children:

  1. name(s)
  2. gender
  3. date of birth
  4. weight
  5. details of any medical conditions that may be relevant to your child’s/children’s safety, when in receipt of our services


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

You can set your browser not to accept cookies

How long we keep your personal data

We will keep your personal data for no longer than necessary, for the purposes we have set out in this policy. We will retain your information for as long as needed in order to provide the relevant services to you or perform any contract we have with you, and for a maximum of five years from the date of our last interaction in order to deal with any queries, provide you with a continuous service should you start swimming lessons with another child, or to refer back to your child’s swimming history should you leave and re-join.>

If you and your child/children attend a photo shoot, we will retain the professional photographs of your child/children for a maximum of three years from the date of the photograph unless you purchase the image or consent to our using the images for other purposes.

During the three year retention period we may request your permission to use the photograph for:

  • local social media or local newsletters;

  • broader promotional or marketing purposes.

Should you consent to either of these, personal data will be kept alongside the photograph to enable us to contact you, or to enable you to withdraw consent. Should you wish to withdraw consent or have your photographs deleted sooner than the three year retention period as referred to above, please contact us as soon as possible by contacting Little Dolphins, Gemma Dickens, Little Dolphins, 66 Hurcott Road, Kidderminster, Worcestershire. DY10 2QJ.

Any third parties that we engage with do not have access to your personal data.

We may retain personal data about you for statistical purposes (for example, to help us better advertise our services). Where data is retained for statistical purposes it will always be anonymised, meaning that you will not be identifiable from that data.

Using your personal information

We collect information about you to process your order, manage your account, and, if you agree, to contact you about other products and services that we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our website.

We collect and process this data to ensure that our Website is functioning properly and that our customer experience is to the standard that you and we expect

Where we do collect this data, we do so with a legitimate reason to collect and use the date in order to provide an ongoing service to you. More detail on what we do with your personal data is below:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us including, but not limited to, billing you and contacting you about your swim lessons and/or your orders;

  • respond to any enquiries or to process your requests in relation to your information;

  • provide and personalise our services generally;

  • measure or understand the success of our products and services, and where we might improve the services we provide to you;

  • contact you to let you know about other products and services that we offer and feel may be of interest

Little Dolphins will not share your information for marketing purposes with other companies.

Security of your data

We take your privacy seriously and are committed to maintaining the privacy and security of the personal data you provide to us, and the choices you have regarding our collection and use of your personal data.

We follow strict security procedures as to how your personal data is stored and used, and who sees it, to help stop any unauthorised person getting hold of it. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

Any payment transactions when using our shop facility are encrypted.

We do not transfer your personal data outside of the European Economic Area.

For further information on how your information is used, how we maintain the security of your information, and your rights to access information we hold on you, please contact us at Gemma Dickens, Little Dolphins, 66 Hurcott Road, Kidderminster, Worcestershire. DY10 2QJ.

Your rights

As an individual who we collect data on you have the following rights

  • access and obtain a copy of your data on request

  • require us to change incorrect or incomplete data

  • require the us to delete or stop processing your data, for example where the data is no longer necessary for the purposes of processing. You can also restrict the way in which we process your data

  • object to the processing of your data where we are relying on legitimate interests as the legal ground for processing.